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- calendar_today October 30, 2026
UH Manoa Athletics Program Demonstrates Significant Economic Impact
The University of Hawaii at Manoa’s athletics program is more than just a source of school spirit and pride. According to a new study, UH Manoa Athletics provides a substantial boost to the state’s economy, contributing nearly $188 million each year and supporting over 1,200 jobs statewide. School, business, and government leaders are rallying behind the program, highlighting its extensive economic and societal influence.
Details of the Study and Key Findings
The study, conducted by a consulting firm, examined the economic contributions of the Rainbow Warriors and Rainbow Wahine sports teams over the last four fiscal years. Findings reveal that these teams generated more than $752 million for Hawaii’s economy during this period, averaging about $188 million annually. The report emphasized four major areas of economic impact:
- Visitor Spending: Fans and families traveling to attend games increase revenue for hotels, restaurants, and related businesses.
- Job Creation: The athletics program supports over 1,200 jobs through direct and indirect employment.
- Athletic Revenue: Funding streams such as sponsorships, media rights, and private donations contribute significantly to the state economy.
- Department Construction Projects: Ongoing athletic facility improvements and expansions add further economic activity.
Business and Government Leaders Voice Support
The recent findings have drawn praise from several prominent figures. Jeff Wagoner, President and CEO of Outrigger Hospitality Group, emphasized that UH Manoa Athletics brings more than just entertainment. “When the Rainbow Warriors and Rainbow Wahine take the field, it’s more than just a game. It’s about visiting teams, families coming to visit, and fans experiencing what makes Hawaii really special,” Wagoner stated. He added that the program should continue to be supported as a strong economic engine for the state.
Governor and School Leaders Call for Continued Investment
Governor Josh Green also expressed strong support for continued investment in the athletics program. “If the study had showed there was no economic benefit or no societal benefit to sports, then it would not be a question,” Green said. “But it’s obvious that investing in UH athletics, invest in the students, invest in the economy.” Matt Elliott, UH Manoa Athletics Director, likened the program’s effect to a diver making ripples in a pool, symbolizing the wide-reaching impact of investing in athletics and the local economy.
Legislative Initiatives and Future Prospects
There have been efforts to back the program with additional state funding. Last year, lawmakers introduced a bill proposing $5 million in Name, Image, and Likeness (NIL) funding for the university, but the bill did not pass. With renewed support from leaders and strong economic evidence, Governor Green hopes lawmakers will consider more support in the next legislative session.
Looking Ahead
The University of Hawaii at Manoa athletics program demonstrates more than on-field success; it stands as a vital part of the state’s financial health, tourism, and community identity. As discussions around funding and investment continue, the study’s findings underscore the value of sustaining and growing this multifaceted program for the benefit of Hawaii’s economy and future generations.
Source: khon2.com.
